About Peopledesign

At Peopledesign, we help companies change.

Peopledesign helps organizations become more user-centric, aligning value propositions, technology, customers, and internal teams. We help you connect the dots between an organization’s business strategy and customer interactions.

Insights
Speaking
Our Book
Our Story

Find Focus

Business Strategy
Product Strategy

Brand Strategy

Create Alignment

Brand Meaning

Customer Experience
Digital Alignment
Team Engagement

Inspire Action

Campaigns
Digital Marketing

Content

Get Started
Contact Us

We work with companies in many categories and have unique expertise in the commercial furniture industry.

Commercial Furniture Marketing

Strategic Brand Marketing for Built Environment Companies

Education Brand Marketing

Innovation for learning organizations.

Consumer and Retail Branding

B2C brand building and activation.

Healthcare Brand Experience

Healthcare branding and patient experience.

Technology Brand Experience

User innovation for technology firms.

Service Brand Marketing

Brand innovation for services companies.

B2B Brand Marketing

Brand innovation for B2B and industrial companies.

Nonprofit Brand Marketing

Brand innovation for nonprofit organizations.

People people

Jake Himmelspach
Strategy Director

Jake is our lead researcher and strategist. He applies human-centered design methods to help companies develop growth strategies.

Ted Bingham
Account Manager

Ted guides our client relationships for mutual success. His teaching and customer service background helps us stay aligned with our clients and their strategy.

Chas Appleby
Creative Director

Chas leads our creative solutions. With a background in design and business, he empowers teams to create innovative answers to strategic questions.

Kevin Budelmann
President and co-founder

Kevin oversees the firm's strategic direction and helps manage client relationships as a designer, strategist, and change catalyst. He advises, teaches, writes, and speaks about strategic design in various organizations.

Yang Kim
Executive Creative Director and co-founder

Yang's peers have recognized her work for its clarity, distinctiveness, humanity, and charm. Her no-nonsense style, wit, and devotion to her work have earned her long-standing client relationships.

Recognition

AIGA
American Corporate Identity
Communication Arts
Communicator Awards
Critique magazine
Grand Design: USA
Graphis →
How magazine
Print magazine
ReBrand 100
Step: Inside Design magazine
The American Center for Design
The Creativity Annual
The New York Art Directors Club
W3 Awards
Webby Awards
Many regional competitions...