Uniting operations and customer experience require collaboration across several departments. Once the offer was defined we worked across silos within Interface to bring the offer to the market. Designers’ libraries make it hard to stand out and getting their time is even more difficult. The launch of a physical brochure, paired with a website, and messaging for the sales team made for a robust experience system that engaged the customer across physical, digital, and personal touchpoints while also bringing together operations, product development, sales, and marketing teams.
In addition to reframing the offering, POP is an integrated marketing campaign, featuring a semi-annual catalog and a new digital presence.